Netflix: The Diplomat Promo

Linear TV USUnited States 50 seconds

Neuro Evaluation

EFFECTIVE AND EMOTIONAL AD FOR NETFLIX OPTIMIZE TO PROMOTE 'THE DIPLOMAT'

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Commercial Impact ⓘ

Netflix branding successfully creates consideration throughout 115 Norm: 100

Messaging around "The Diplomat" and release dates do not successfully create consideration 92 Norm: 100

No CTA NA Norm: 100

Attention-Grabbing ⓘ

129

Ad effectively grabs attention in the first 5 seconds; viewers are likely to keep watching

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Watchability ⓘ

120

High Watchability driven by the suspense and excitement

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Connection ⓘ

158

Ad creates high levels of Connection; driven by suspenseful and dramatic music

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Ad Summary

Overall Ad Trends

Production-led opening drives early memory but limits immersion:

How Watchability trends over the course of the ad
How Connection builds, drops, or sustains

Watchability is contstrained by early product focus:

How Watchability trends over the course of the ad
How Connection builds, drops, or sustains

Connection is limited:

How Watchability trends over the course of the ad
How Connection builds, drops, or sustains

Branding and message encode selectively:

How Watchability trends over the course of the ad
How Connection builds, drops, or sustains

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Iconic Moments (NOTE: Section Conditional)

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Timestamp reference

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Commercial Impact

115

What is Commercial Impact?

Commercial Impact reveals whether key moments—branding, messaging, or calls to action—truly break through. As the strongest predictor of creative success, it's backed by an 86% correlation with sales behavior.

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Brand Moments

92

There are 6 brand moments in the ad. 0 of 6 of these messages successfully create consideration. Despite being a strong performer for Netflix, this ad is not effectively communicating "The Diplomat" or its release dates.

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Highly Effective

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Effective

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Almost Effective

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Ineffective

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Highly Effective

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Highly Effective

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Brand Moments

92

There are 6 brand moments in the ad. 0 of 6 of these messages successfully create consideration. Despite being a strong performer for Netflix, this ad is not effectively communicating "The Diplomat" or its release dates.

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Highly Effective

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Effective

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Almost Effective

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Ineffective

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Highly Effective

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Highly Effective

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Attention-Grabbing

129

What is Attention-Grabbing?

In a world where it is easier than ever to skip or scroll, it's critical to know if your ad captures attention from the start. Our Attention-Grabbing metric analyzes the neuro signature of the first five seconds of your creative.

Brain Activity - First 5 Seconds (CHANGES WHEN SECTION CLICKED ON - DEFAULT ORDER IS HIGHEST SCORE)

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Ad Memorability

129

Zoom-in shot of the manor with music kicking in triggers memory and grabs attention

Narrative Connection

90

Narrative Connection was triggered early on and was very close to crossing effectiveness threshold

Visual Interest

74

Lower visual interest created in the first 5 seconds but not a major concern for ads of this nature

Comparison to Benchmarks

Benchmark 1

Your Ad

129

Industry Avg

118

Benchmark 2

Your Ad

129

Same Length Avg

118

Watchability

120

What is Watchability?

While capturing attention is important, understanding sustained attention and interest is equally as critical. Our Watchability metric reveals whether viewers are following the story and staying visually engaged throughout.

Brain Activity - Full Ad (50 seconds) (CHANGES WHEN SECTION CLICKED ON - DEFAULT ORDER IS HIGHEST SCORE)

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Ad Memorability

120

First and Middle Third of the ad excite viewers and hold attention. Optimization recommended to create memorability for 'The Diplomat' in the Final Third.

Narrative Connection

45

Some moments of narrative Connection created in First and Middle Third. Low overall driven by lack of continuous storyline.

Visual Excitement

??

EMPTY SECTIONS TO NOT BE IN DOM

Comparison to Benchmarks

Benchmark 1

Your Ad

129

Industry Avg

118

Benchmark 2

Your Ad

129

Same Length Avg

118

Connection

158

What is Connection?

Emotional and personal resonance are among the most powerful drivers of human behavior. Connection helps you understand whether your story is striking a chord—emotionally, personally, or both.

Emotional Intensity - Full Ad (CHANGES WHEN SECTION CLICKED ON - DEFAULT ORDER IS HIGHEST SCORE)

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Emotional Intensity

158

High levels of emotion sustained through First and Middle Third driven by suspenseful, dramatic music. Loses momentum in the Final Third.

Likeability

116

Moderate to low likeability to start. Becomes more likeable in the Final Third.

Personal Relevance

34

Ad is not seen as personally relevant to viewers. Likely driven by lack of familiarity with the show or characters with a Gen Pop audience.

Comparison to Benchmarks

Benchmark 1

Your Ad

129

Industry Avg

118

Benchmark 2

Your Ad

129

Same Length Avg

118

Commercial Impact Explainer

Attention-Grabbing Explainer

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